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In starting this company, we felt that there was only one way to do it: with a responsible and ethical business model from the beginning.
What does this mean for snōclub? It means that we give a portion of all our proceeds from gear sales back to Canadian and North American initiatives for environmental sustainability and nature conservancy. We have been speaking with environmental initiatives, both local and national, and trying to find the one (or few) organizations that would best align with the goals of snōclub. We only give our money to organizations we feel are making a real, positive impact in Canada, preserving our natural beauty for future generations to explore.
But why did we decide to do all this? Because we love the outdoors. For us to simply take and take, without having any contingency to give back to mother nature, would be incredibly irresponsible and fly in the face of what this company is about. snōclub is for accessibility, for making sure everyone can get outside and play. And in this, we hope that we can preserve our “playgrounds” for future generations to enjoy. Simply put, it’s the right thing to do.
Further to this, we at snōclub truly feel there is no other way to do business. We have entered a new era, where corporations will no longer be solely responsible for their bottom lines, but will also have equal responsibility to the community in which they operate, and the environment with which they interact.
So at snōclub, we have decided to step boldly into this new era from the start. Our team hopes our company will become a model for future entrepreneurs, and show that it is possible to deliver a great product that enhances the lives of others, while being environmentally responsible.
Thanks for all your support!
snōclub Canadian Outdoor Adventure Gear